Why Your Business May Need a Content Marketing Strategy

Today, at this day and age, almost anyone can start a business. However, it is not that easy in practice and not all can succeed in it. The reasons are endless in many cases. Perhaps, entrepreneurs fail to take advantage of digital marketing, social media, networking events, technology, research, advanced training, market research and even legal content preparation. Others simply fail to sell their products and services because they just cannot figure out their target audiences and fail to present their best assets. Many may be failing in engaging and interacting with clients and as a result lose strong business relationships, regardless of how great their products and/or services may be. Some may have it all, but may not have the budget. The good news is that there are solutions to consider in hand.

Based on research, the following statistics were combined to demonstrate the importance of blogging, Social Media and Case Studies. If you are, for example, an owner of a small business but not exactly the best at writing, blogging and/or using Social Media, we highly recommend to hire a content writer with experience relating to your line of business.  Always avoid creating bad or weak content online, as it may look unprofessional and may lead to bad results.

Content strategies, content writing, content marketing
Businesses that use Content strategies.

With respect to Social Media, in 2015, it was reported that 94% of B2B marketers used LinkedIn as part of their content strategy. Other popular networks used for content strategies are Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%). (source)

Today, the figures may slightly vary, although there is no need to panic, as at the end of the day it is not the numbers that matter but your target audience and establishing which social network will best suit your strategy.

Choosing the Right Social Network for your Business

The key to making the right choice is through research on identifying and understanding the target audience by their network. In addition to this process, it is vital that you know your competition, which entails high level of research and the use of the right tools. Today, the following social networks are some of the most used for content strategy projects.

Facebook, YouTube, Twitter, LinkedIn, Instagram and Snapchat 

It is important that you take into account the quality of your research before you use your chosen networks, as some may be completely useless for your business. The first thing you must do, is identify your target audience in order to meet the right demand for your products and services. 

Popular networks, social media
Popular Platforms among the ages of 18 and 24 (source)

According to research, age and location play a huge factor that should not go amiss when choosing the right networking tools for your content strategy. 

Popular networks, social media
Majority of Americans use Facebook and YouTube   (source)

Have you used the above networks and still did not get results?

Have you used a content strategy for your business? 

Another elements to take into account are SEOquality and consistence. It is important that you blog consistently, write case studies and provide cutting-edge research in a professional manner, as well as come up with strategies to increase your exposure on line. Bad contents lead to bad results.

All this work can be tedious for small businesses, startups and even big businesses, as there are additional skills and expertise that are required for content strategies. Such projects could be time consuming, costly and may not get the results you anticipated. However, if you out-source experts it may save you time and money and ultimately reach positive result. It is about working smart.

Our dedicated team at Hands on Paper is always ready to assist with growing your business to its potential. 

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